Love Local discount scheme launches in Newcastle-under-Lyme
A new loyalty card is being unveiled by Jubilee2 to help boost footfall in Newcastle-under-Lyme town centre.
The Love Local scheme launches on Friday, 27 August and enables direct debit and annual members – as well as customers who pay for swimming lessons – to access advertised deals, promotions and discounts from a range of retailers in the town.
The loyalty card is being funded by Newcastle-under-Lyme Business Improvement District (BID) in partnership with Newcastle-under-Lyme Borough Council to help increase local spend and visitor numbers in the high street.
The initiative encourages Jubilee2 members – who receive up to three hours of free parking at School Street and Brunswick Street– and swimming lesson families to visit local businesses either before or after their regular leisure visits.
Newcastle-under-Lyme BID Manager Alex Taylor said: “The new Love Local loyalty card scheme is designed to encourage more residents to shop locally and visit their local high street.
“Cardholders can present the card to access discounts, promotions and special offers in participating stores, cafes, bars, restaurants, and market traders in the town centre.
“Businesses participating in the scheme, including Preen, Fireaway Pizza and Lymelight Boulevard, will benefit from greater promotion of their company and increased spending in their stores.
“We have been working with the Council and Jubilee2 on pulling the scheme together, and with such a fantastic range of shops in Newcastle, we really hope it will boost footfall and encourage more customers to shop locally.”
The new loyalty card is now available from reception at Jubilee2.